Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Mar 25, 2010
Case study: Best job in the world, Tourism Queensland
SHANGHAI - Darren McColl, national strategy and planning director at SapientNitro, shared some of the experiences of developing the internationally awarded 'Best Job in the World' campaign for Tourism Queensland today at the Asian Marketing Effectiveness Festival.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Feb 3, 2010
AME: Darren McColl on 'Best Job in the World'
Apr 27, 2012
Asian Marketing Effectiveness Festival announces ...
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Jan 29, 2026
Gemini 3 becomes the default model for AI Overviews
A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.
Jan 29, 2026
Google criticised after blocking measurement ...
YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Jan 29, 2026
Inside Campaign Connect Indonesia: what matters to ...
Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Jan 29, 2026
Meta hits $200 billion revenue milestone on ...
Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.