Cheil Worldwide: Has an over-reliance on Samsung led to complacency?

Cheil Worldwide’s CONNEC+ model which was introduced to “extend itself beyond its marketing communications roots and go deeper into tasks previously performed by clients internally”, is starting to bear fruit with a pitch win to show for it. But does the agency’s string of innovations—some which appear to overlap with others—mean progression or a convoluted problem-solving strategy?

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