Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Oct 30, 2015
Chinese brands' digital spending too focused on sales: PwC
CHINA - PwC’s 7th Digital IQ survey has highlighted how the digital budgets of Chinese brands focus too narrowly on sales and marketing, compared with global peers who spread digital spending more evenly over customer service, operations and enterprise functions (such as human resources, finance, risk and compliance).
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Aug 4, 2017
What ‘disruption’ looks like at PwC
Feb 18, 2025
'The holding company model has been broken for a ...
Jun 27, 2019
Retailers should refocus on experiential retail ...
Just Published
PROMOTED
15 hours ago
How Shopee is powering the next wave of content-driv...
By putting content at the core of its ecosystem, Shopee is helping brands and creators connect with audiences more meaningfully—and convert with impact.
16 hours ago
Women to Watch 2024: Margaret Key, MSL
As a regional leader, Key has been a driving force behind transforming Publicis Groupe's comms offerings by influencing talent, services, and business growth in APAC.
17 hours ago
Bonds taps Robert Irwin to show how wild comfort ...
Australia’s most beloved animal-lover trades khakis for cotton to front the new campaign, introducing American audiences to undies that hold up under pressure—snakes, crocs and all.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The Information
21 hours ago
Common Interest acquires Amplify to 'empower ...
The previously independent brand experience agency has offices in London, LA, Paris, New York and Sydney.