Racheal Lee
Jun 6, 2011

Chu joins FutureLab from Rapp Malaysia

KUALA LUMPUR - Elise Chu has joined FutureLab Asia from Rapp Malaysia.

Elise Chu, business director, FutureLab Asia
Elise Chu, business director, FutureLab Asia

She takes up the post of business director effective 6 June, heading the agency’s RHB, AirAsia and 7-Eleven businesses, while overseeing the overall management of other accounts.

During her career at Rapp Malaysia, she has worked on brands like Wyeth, Hong Leong Private Banking and F&N. She was also the head of Enrich Malaysian Airlines.

“Elise is strategic, great with clients and a team player. We are excited to have her onboard and we know she will improve the work,” said Vic Sithasanan, chief executive officer at FutureLab Asia.

Related Articles

Just Published

8 hours ago

Stagwell revenue up 10% organically in last quarter ...

The holding company is predicting net revenue growth of 8% this year.

8 hours ago

Deal reached as Indonesia opens its doors to iPhone ...

The investment deal encompasses a research center, the production of AirTag and AirPods Max components, an education program spanning 15 campuses, and more.

9 hours ago

Bic rewrites Shakespeare with AI for Cristal pen’s ...

In its latest campaign with VML, Bic used AI to reproduce William Shakespeare’s ‘Romeo and Juliet’ with the Cristal pen that turned 75 this year.

9 hours ago

Coach’s AI-powered handbags take a swing at a ...

By harnessing Adobe Firefly’s generative AI, Tapestry is redefining handbag design—scaling creativity while maintaining brand integrity.