Lindsay Stein
May 13, 2020

Cindy Gallop on MakeLoveNotPorn, the need for braver brands and more

The well-known industry veteran shares insights for agencies, brands and young people.

Cindy Gallop on MakeLoveNotPorn, the need for braver brands and more

Tech entrepreneur, former BBH exec, diversity and inclusion activist, TED Talk speaker, the self-proclaimed "Michael Bay of business." 

Cindy Gallop’s career has many highlights, but one aspect she’s particularly passionate about is her work on sex positive education through MakeLoveNotPorn, which she founded over a decade ago. 

MLNP—a site where people can express themselves through social sex in a safe space—just went through a refresh. And the timing is perfect since Gallop said she’s seen a 33% increase in daily users over the last four weeks of self-quarantining, as well as a 20% jump in revenue.  

In addition to sharing the ins and outs of the revamped site, Gallop joins Campaign US on its 'Pillow Talk' series to chat through how brands can be bolder with their advertising, why gender and diversity issues should improve in the aftermath of COVID-19 and much more. 

See the full magic of Gallop in the video below. 

Source:
Campaign US

Related Articles

Just Published

27 minutes ago

Global CEO of WPP Media’s Nexus departs

Bidon has been global chief executive at Nexus since April 2022.

30 minutes ago

Mark Read: 'People are happier when they’re in the ...

WPP’s chief executive spoke at SWSW and touched on hybrid working, the future of the workforce with AI and whether brands will return to X.

18 hours ago

Dentsu powers-up retail media networks with 'world ...

Partnership with Co-op and Lumen Research used eye-tracking data that ‘proves‘ retail media ads are just as impactful as social media and out-of-home campaigns.

23 hours ago

A Cannes Lions 2025 guide for ROI-hungry APAC marketers

The real win at Cannes Lions for APAC marketers lies not in bringing trophies home, but in bringing home ideas sharp enough to cut through locally, says Shufen Goh, co-founder of R3 and APAC president at MediaSense.