Citrus PR has been tasked to manage all PR and communication activities for the Bosch range of home appliances comprising of cookers, hobs, refrigerators, dishwashers, washers and dryers. The agency will also provide overall strategic PR consultancy.
“One of the central concerns at Bosch is the development of energy efficient and environmentally friendly home appliances. We hope to work with Citrus PR to communicate more about our green marketing efforts and Green Technology, a Bosch signature innovation that enables appliances to be extremely energy and water efficient.” says Sven Szesny, director, marketing and business development.
Citrus PR Lifestyle, a new Citrus PR Division formed in July 2010, will oversee the account.
Singapore-based Citrus PR is part of the Shepard Fox global communications network.
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