Clement Tsang joins ZenithOptimedia as head of Performics China

He came on board just three weeks ago and will be based in the group’s Shanghai headquarters.

Tsang will report to Steven Chang, CEO of ZenithOptimedia Greater China, and work closely with Meg Chen, general manager of Zed Digital Shanghai on L’Oreal, LVMH and 14 other brands under the ZenithOptimedia China.

Performics is in the process of opening its Beijing office, scheduled to begin business in the fourth quarter of this year.

Tsang is Australian Chinese, and was working as a lawyer in Sydney before moving to Shanghai in  2004. Since then, he has accumulated over seven years of experience in data analysis, performance marketing and brand and event management in the sports and music industries.

Prior to joining Performics, Tsang was country manager and sales director for MediaMind China (formerly Eyeblaster) , where he managed its rebranding initiatives in the local market, a market buy-back and corporate restructure, and the deployment of local internet data center (IDC), and a contents distribution network (CDN) infrastructure.

In 2010, MediaMind China experienced year-on-year sales growth of 150 per cent during Tsang's leadership.

Before that, he was part of the advertising sales team at Viacom’s MTV China channel, and has been featured as a conference presenter in a Digital Workshop series hosted by the Wall Street Journal.

“In China, the proportion of internet spending is growing at 20 plus per cent but lacks deep data analytical culture and customs,” Chang said. "Tsang's intensive knowledge in digital areas and data analaysis will help the agency to deliver better insightful results to its clients."