Coca-Cola launches sampling campaign for Minute Maid in Singapore

Over the course of the year, Coca-Cola will continuously engage consumers through promotional activities including a combination of in-store and outdoor sampling.

The drinks giant will aim to make its new Minute Maid Pulpy drink and juice brand the market leader in the city-state.

Beginning on 19 June, outdoor sampling activities will take place at various locations across Singapore including main shopping belt Orchard Road, the Central Business District and the heartlands where consumers will be treated to an interactive outdoor panel at selected bus stops to collect a token to exchange for a free bottle of the new drink from nearby sampling teams.

Coca-Cola estimates that over 70 per cent of the public will have the opportunity to see the Minute Maid Pulpy television advertisement, and the company will continue to engage consumers with the Minute Maid Pulpy message via bus stop panels around Singapore, as well as communication materials in-store.

The sampling event will also be covered by radio DJs who will be interviewing consumers about their Minute Maid Pulpy experience.

On the launch, Coca-Cola Singapore marketing manager Jasmin Vinculado, said: "We are very excited about bringing Minute Maid Pulpy to the Singapore market and we believe that the size and scope of this campaign, together with its originality, will enable us to strongly connect and engage with potential Minute Maid Pulpy consumers here."

"We are committed to bringing Singaporeans more choices in their beverage portfolio and the success of Minute Maid Pulpy elsewhere in the world gives us confidence that Singaporeans will embrace it as their favourite all-day juice brand," added Vinculado.