Marketing News
Racheal Lee
Jun 5, 2013

Companies should use employee insights and ideas to build brands: FutureBrand

SINGAPORE - Employees are a rich source of insights and ideas that can be used to create brands, according to Sarah Reiter, FutureBrand’s chief operating officer for Asia Pacific.

Companies should value their staff insights and expertise

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

1 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

VML & Ogilvy Japan names co-CEOs

2 VML & Ogilvy Japan names co-CEOs

Too old for the party, too young to leave—the paradox of middle age in advertising

3 Too old for the party, too young to leave—the paradox of middle age in advertising

Meta's APAC chief Dan Neary steps down after more than a decade

4 Meta's APAC chief Dan Neary steps down after more than a decade

Why so many are leaving adland to embark on 'solopreneurship'

5 Why so many are leaving adland to embark on 'solopreneurship'

Hari Raya 2025: The APAC campaigns you need to see

6 Celebrate Hari Raya with these heartfelt and creative campaigns

Thai influencer walks out of KFC ad mid-set

7 Thai influencer walks out of KFC ad mid-set

Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

8 Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

We Are Social appoints APAC CEO, launches Thailand office

9 We Are Social appoints APAC CEO, launches Thailand office

Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

10 Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

Related Articles

FutureBrand names Sarah Reiter as regional president, to join global board
Sep 24, 2013
Racheal Lee

FutureBrand names Sarah Reiter as regional ...

For IWD, KFC Singapore takes on ‘pocket inequality’
Mar 4, 2025
Ad Nut

For IWD, KFC Singapore takes on ‘pocket inequality’

Salesforce invests $1 bil in SG, collaborates with Singapore Airlines
Mar 12, 2025
Staff Reporters

Salesforce invests $1 bil in SG, collaborates with ...

Finn Partners acquires Singapore-based consultancy Rice Communications
Mar 4, 2025
Jess Ruderman

Finn Partners acquires Singapore-based consultancy ...

Just Published

Women to Watch 2024: Margaret Key, MSL
23 hours ago
Staff Reporters

Women to Watch 2024: Margaret Key, MSL

As a regional leader, Key has been a driving force behind transforming Publicis Groupe's comms offerings by influencing talent, services, and business growth in APAC.

Bonds taps Robert Irwin to show how wild comfort down under can really get
1 day ago
Ad Nut

Bonds taps Robert Irwin to show how wild comfort ...

Australia’s most beloved animal-lover trades khakis for cotton to front the new campaign, introducing American audiences to undies that hold up under pressure—snakes, crocs and all.

Common Interest acquires Amplify to 'empower creativity'
The Information
1 day ago
Alessandra Scotto di Santolo

Common Interest acquires Amplify to 'empower ...

The previously independent brand experience agency has offices in London, LA, Paris, New York and Sydney.