Marketing News
Faaez Samadi
Feb 21, 2018

Connection the key to unlocking APAC commerce

Understanding the complete O2O consumer journey is hugely important as consumers see only one brand wherever they look, say senior DigitasLBi leaders.

(L-R): Michael Kahn, Annette Male, Laurent Ezekiel

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Campaign Asia-Pacific's inaugural 50 Over Fifty winners

1 Campaign Asia-Pacific's inaugural 50 Over Fifty winners

Inside the collapse of Indonesia’s most promising creative network

2 Inside the collapse of Indonesia’s most promising creative network

Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

3 Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

Labubu, the art toy craze and why grown-ups can’t get enough

4 Labubu, the art toy craze and why grown-ups can’t get enough

OMD takes the lead as EssenceMediacom drops out of global rankings

5 OMD takes the lead as EssenceMediacom drops out of global rankings

Mash names all-female executive team, shifts global HQ to Singapore

6 Mash names all-female executive team, shifts global HQ to Singapore

Move and win roundup: Week of April 21, 2025

7 Move and win roundup: Week of April 21, 2025

EMA 2025 winners revealed in live ceremony

8 2025 winners for Event Marketing Awards announced in live ceremony

‘Just tone deaf’—Nike’s marathon campaign backlash

9 ‘Just tone deaf’—Nike’s marathon campaign backlash

'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag

10 'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag

Related Articles

Wunderman Thompson hires APAC strategy chief
Apr 18, 2019
Faaez Samadi

Wunderman Thompson hires APAC strategy chief

CRM, media strongest growth drivers in APAC: DigitasLBi
Mar 30, 2017
Faaez Samadi

CRM, media strongest growth drivers in APAC: DigitasLBi

Women to Watch 2021: Lizzie Strobel, Digitas ANZ
Sep 2, 2021
Staff Reporters

Women to Watch 2021: Lizzie Strobel, Digitas ANZ

Wunderman Thompson announces new APAC CEO hire
Jan 17, 2019
Faaez Samadi

Wunderman Thompson announces new APAC CEO hire

Just Published

Move and win roundup: Week of May 5, 2025
8 hours ago
Staff Reporters

Move and win roundup: Week of May 5, 2025

Catch up on our weekly roundup of people moves and account wins at One Green Bean, Dentsu Creative Isobar, Attivo Group, Syndigo, and more.

How Selena Gomez’s album release is a masterclass in TikTok strategy
11 hours ago
Keith Bendes

How Selena Gomez’s album release is a masterclass ...

Gomez's recent album release provides a blueprint of what a disruptive social marketing campaign looks like in the age of TikTok and short-form video.

Zuckerberg says AI could ‘redefine’ Meta’s ad business
11 hours ago
Reem Makari

Zuckerberg says AI could ‘redefine’ Meta’s ad business

Meta’s goal is to move towards a system where businesses only need to state their objective and bank account—AI will handle the rest.

WPP eyes India for growth as global revenue faces headwinds
12 hours ago
Vinita Bhatia

WPP eyes India for growth as global revenue faces ...

CEO Mark Read detailed the holding company’s AI roadmap, deepening India footprint, and four strategic pillars at WAVES 2025—a global media summit held in Mumbai with participation from 77 nations.