Sophie Chen
Sep 26, 2012

Cover-More appoints Digital Jungle as global digital agency

BEIJING - Digital Jungle has been appointed global digital agency for Cover-More, Australia’s leading travel insurance and medical assistance provider.

Digital Jungle has been appointed as global digital agency for Cover-More
Digital Jungle has been appointed as global digital agency for Cover-More

Digital Jungle, which replaces an incumbent Australian search vendor whose name was not disclosed, will assist in the activation of search and social media with Cover-More’s network of partners around the world.

The agency will also focus on the brand’s search, social and content marketing strategy, implementation of robust analytics, integration of branded content, existing marketing strategies and development of compelling content.

Carole Tokody, global ecommerce director of Cover-More Travel Insurance, said the company had strong ambitions for continued sales growth in Australia and internationally—online and in the traditional retail channel.

“The key markets that we will work on with Cover-More are Australia, New Zealand and the UK," Dr. Mathew McDougall, founder and CEO of Digital Jungle, told Campaign Asia-Pacific. "Developing an integrated strategy linking the social-media activities with the search marketing programme is contextually relevant in three different geographic markets."

Source:
Campaign China

Related Articles

Just Published

2 hours ago

Richard Edelman calls Omnicom's acquisition of IPG ...

The Edelman CEO discusses what the holding company merger means for the PR industry and independent agencies like his.

2 hours ago

Five key takeaways for the ad industry from ...

Digital dominance, AI breakthroughs, and regional shifts are transforming the future of advertising.

12 hours ago

Omnicom agrees to buy Interpublic in deal to create ...

Agencies hail their “complementary” assets and cultures.