CozyCot appoints The Secret Little Agency for regional creative duties

This is the first time the company has appointed an agency to ramp up its marketing efforts on a regional level.

TSLA has been tasked with handling Cozcot.com's through-the-line creative work. The appointment covers Singapore, China, Hong Kong, Malaysia and Thailand. Zenith already handles media planning and buying duties for the Singapore-based company.

On the appointment Nicole Yee, founder of CozyCot.com, said: “The Secret Little Agency was able to articulate a breakthrough strategy that exploits our existing core strengths. They have a keen understanding of how to leverage digital and mobile technology, which is rare, especially in Singapore.”