Staff Reporters
Mar 13, 2018

Cruises offer more ultra-luxury retail concepts

Incentive cruise trips are one Tiffany & Co. store away from becoming that much more luxurious.

Cruises offer more ultra-luxury retail concepts

Cruise industry retail provider Starboard Cruise Services recently launched a selection of luxury retail concepts for major global cruise ships including Carnival Horizon, Royal Caribbean’s Symphony of the Seas and Celebrity Edge.

Some of the retail experiences curated by Starboard are High Tea with Tiffany at Sea, the first Tiffany & Co. store at sea in Asia, which will feature a selection of Tiffany jewelry and accessories and a high-tea set menu with British delicacies.

Ultra-luxury lines Crystal and Silversea will host exclusive fashion trunk shows featuring limited edition apparel collections and appearances by renowned fashion designers.

President and CEO Beth Neumann at Starboard said, “In the retail environment, entertainment doesn’t just mean a water slide or a theatrical show, it’s also about engaging the guest in learning something new, connecting with their fellow cruisers.”

In a 2017 study by the Cruise Lines International Association, a total of 2,086 ships set sail last year, up 25 percent from just five years ago.

Source:
CEI

Related Articles

Just Published

10 hours ago

‘Digital twins are not the enemy’—H&M's AI ...

Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good idea, and what it might mean for creative campaigns.

10 hours ago

Elon Musk’s xAI acquires X for $33 billion

The acquisition marks a further alignment of the two companies, holding a combined value of $113 billion.

10 hours ago

WPP removes references to DEI in latest annual report

The advertising giant has replaced all references to 'diversity, equity and inclusion' with 'people and culture' in the compensation section.

17 hours ago

Women to Watch 2024: Lulu Raghavan, Landor

With a firm grip on operations, leadership, and client management, Raghavan has risen through the ranks from junior manager to president of Landor APAC—the first female and first person of Indian origin to achieve this.