Crystal producer Asfour Crystal hires Grey Hong Kong

Asfour Crystal is an Egyptian crystal brand and one of the world’s largest crystal producers. Grey Hong Kong won the business following a pitch to develop the brand's corporate identity along with branding and thematic advertising on a business-to-business level.

Desmond Chan, general manager at Grey Hong Kong, said: “Asfour Crystal’s branding assignment is a really exciting task for us, our challenge is to build a strong brand preference among prospective crystal buyers in China.”

Asfour Crystal exports 98 per cent of its products to more than 120 countries. It manufactures up to 100 tons of crystals per day. The China office currently operates out of Hong Kong.