Advertising News
Staff Reporters
May 26, 2022

D&AD: DDB New Zealand awarded Black Pencil for Samsung campaign

The coveted Black Pencil goes to a much-talked-about campaign that allowed iPhone users to test Samsung’s operating systems within their own devices.

Samsung iTest by DDB New Zealand.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bonds taps Robert Irwin to show how wild comfort down under can really get

1 Bonds taps Robert Irwin to show how wild comfort down under can really get

Cheetos’ launches limited edition fashionably functional pants

2 Cheetos’ launches limited edition fashionably functional pants

Inside the collapse of Indonesia’s most promising creative network

3 Inside the collapse of Indonesia’s most promising creative network

No one talks about ads anymore: Have they lost their pop-culture charm?

4 No one talks about ads anymore: Have they lost their pop-culture charm?

Agency Report Cards 2024: We grade 25 APAC networks

5 Agency Report Cards 2024: We grade 25 APAC networks

WPP offers free Friday lunches to lure staff back to office

6 WPP offers free Friday lunches to lure staff back to office

Digital Media Awards 2025 winners revealed

7 Digital Media Awards 2025 winners revealed

BMF opens first APAC office in Hong Kong to drive regional growth

8 BMF opens first APAC office in Hong Kong to drive regional growth

Labubu, the art toy craze and why grown-ups can’t get enough

9 Labubu, the art toy craze and why grown-ups can’t get enough

Thai influencer walks out of KFC ad mid-set

10 Thai influencer walks out of KFC ad mid-set

Related Articles

DDB wins Grand Effie in Hong Kong
Oct 24, 2024
Staff Reporters

DDB wins Grand Effie in Hong Kong

D&AD: 'Donation dollar' is worth three Yellow Pencils
May 27, 2021
Staff Reporters

D&AD: 'Donation dollar' is worth three Yellow Pencils

D&AD names Jo Jackson as chief executive
Oct 2, 2022
Ida Axling

D&AD names Jo Jackson as chief executive

APAC finishes strong at 2022 D&ADs
May 29, 2022
Staff Reporters

APAC finishes strong at 2022 D&ADs

Just Published

Coachella: The California music festival-turned ‘marketing mecca’
10 hours ago
Julia Walker

Coachella: The California music festival-turned ...

Reflecting on memory-making brand moments from 818 Tequila, Neutrogena, Pinterest and more as we head into Coachella weekend two.

Clicks, consent, and conscience: Marketing to the young consumers online
10 hours ago
Little Yadav

Clicks, consent, and conscience: Marketing to the ...

With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the youth, while keeping trust and ethics front and center.

Bats, reels, and buys: The new IPL media mix
10 hours ago
Vinita Bhatia

Bats, reels, and buys: The new IPL media mix

From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and micro-moments—not just media buys.

Omnicom Media Group consolidates influencer capabilities under Creo brand
The Information
11 hours ago
Shauna Lewis

Omnicom Media Group consolidates influencer ...

Creo to operate influencer capabilities across 40-plus markets select markets, while select markets like the UK will operate as OMGCreo.