TAIPEI - David Advertising has confirmed winning Eva Air's creative pitch ahead of JWT and United Advertising.
David Advertising chairman Tyson Deng told Campaign Asia-Pacific, "David won this business because the brand strategy and creative ideas we proposed were approved by EVA Air, and our plan on EVA Air's 360 communications was also considered able to meet the client's future communication trends."
This creative pitch took place last November.
Deng said that the agency cannot share more information until its new campaign is launched.
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