DDB boosts creative power in Shanghai

Albert Lin joins the agency as head of design and arts, Jing Wu as senior art director, Ying Chang as associate creative director and Christopher Tsui as senior TV producer. All four new hires will report directly to Jimmy Lam, vice-chairman and chief creative officer of DDB Group North China.

Lin (林伯聪) is a Taiwanese-American who spent more than 15 years in the creative field. Having studied in Japan and New York, he has art-directed Broadway show posters and print ads for clients such as Swarovski, Givenchy Perfume, Pantone and Vera Wang.

Chang (张瀛) started out in Taiwan as an illustrator and later transferred her skills to copywriting. After studying graphic design in London, she then worked for Seed Design before moving back to Taiwan, and now Shanghai. She has won awards for Mazda and Hennessy in the LongXi Awards.

Tsui (徐安基) has more than 18 years of experience in roles such as casting director, TV producer and associate creative services manager. His passion in advertising has translated across projects for Coke and the Hong Kong Federation of Insurers.

Wu's (武旌) track record is backed by experience in digital, corporate and information design, as well as typography over the past seven years.