DDB Group Korea retains AOR business for HIRA

DDB Group Korea is tasked with developing all TVC, radio CM, OOH print and online campaigns for the brand’s main organisation services including hospital assessment information, medical expenses confirmation application, national health systems, and specialist hospitals.

As a national government organisation, HIRA holds a competitive pitch for a new advertising agency every year, according to the agency.

HIRA is dedicated to improving the quality of national medical treatment and facilities by providing propriety assurance as the government organisation of Ministry of Health and welfare that assesses the medical costs for hospitals and pharmacies.