DDB Guoan Beijing adds creative for instant noodle brand White Elephant

Randy Xiao, VP of DDB Guoan Beijing, confirmed the win.

The pitch was started two months ago and also involved ADK Beijing.

DDB Guoan will be responsible for wheat and spare-ribs noodle brands, while ADK Beijing still holds some of Baixiang's non-fried noodle accounts.

Xiao said Baixiang is the third largest instant noodle brand in China, with a monitored media adspend of RMB 100 million (US$14.7 million). The competitive instant noodle market is dominated by FMCG giants Master Kong and Uni-President, both of which are Taiwanese companies with a strong foothold in the mainland.

In a seperate development, DDB Guoan was appointed by the Volkswagen Import Company in China (VICo) as the creative agency-of-record for its entire import business across the mainland in June this year.