Evie Barrett
May 31, 2022

Dentsu appoints agency to handle commercial rights

Entourage Sport & Entertainment will handle all commercial rights for Dentsu’s global inventory of events, including the Copa América.

Under its partnership with Dentsu, Entourage will oversee rights for events such as the Copa América.
Under its partnership with Dentsu, Entourage will oversee rights for events such as the Copa América.

UK-based sponsorship and talent agency Entourage Sport & Entertainment will begin by dealing with advertising and PR agency group Dentsu’s upcoming sporting events before moving onto other sectors, securing commercial and sponsorship opportunities with brands and managing their activation.

Dentsu referred to the partnership as a “monumental long-term deal”, which it said is the “first of its kind”.

Mark Cowan, chief executive of Entourage Sport & Entertainment, said: “Aligning Entourage with Dentsu is a big statement of intent for what we are planning to achieve across the global sporting landscape, and we look forward to working with the team.

“Properties like Copa América are a natural fit for us, having several years of expertise in the local market and with international tournaments.”

Entourage describes itself as a “specialist in the negotiation of sport and entertainment sponsorship”. Previously, it has worked with Heineken, Emirates Airline, Visa, and FIFA.

Source:
PRWeek

Related Articles

Just Published

7 hours ago

Cision CEO Cali Tran takes a new role

Tran has moved to the position of chairman at Cision, which is searching for a permanent replacement.

7 hours ago

Pinterest warns of year-end ad slowdown in Q3 earnings

Shares in the social media company slumped following the announcement, despite strong user numbers and top- and bottom-line growth.

7 hours ago

Brands and brand leaders react to Trump’s presidenti...

Many company leaders congratulated Donald Trump on becoming the next US President-elect, while some are expressing heartbreak.

2 days ago

The return of Donald Trump: What it means for ...

As Donald Trump secures his second term as US president, marketing leaders across APAC weigh in on the potential impact on regional business, brand spend, and industry growth in a volatile economic landscape.