TOKYO – Dentsu has named Tadashi Ishii as its new representative director, replacing Tatsuyoshi Takashima.
Ishii is currently Dentsu’s director and executive vice-president. Takashima will assume the role of chairman of the agency.
According to Dentsu, the move is part of a five-year management reform plan, ‘Dentsu Innovation 2013’, which aims to strengthen overseas and digital capabilities.
Ishii has been with Dentsu since 1973. He became a member of the board in 2006 and was named director and executive vice-president in 2009.
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The move forms part of a larger trend for holding companies to break down information silos across their agencies and partners with shared platforms.
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EXCLUSIVE: The contract will run from 2025 to 2028, with an option for a one-year extension.
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