Iris Lo, MD/ECD of DraftFCB said: “The client is very straight-forward, they like our creative work. They didn't want to shop around and gave us their creative account without a pitch.”
KMB, which was established in 1933, is one of the local household brands. It has a track record of producing award winning ad campaigns that produce resonance with the Hong Kong public.
"We are very honoured to gain this blue chip client and hope to produce new campaigns that strike a cord with Hong kong people,” Lo added.
Lo has previously worked on MTR's account and produced classic ad campaigns for them in the 90s when she worked for JWT.
KMB, which was established in 1933, is one of the local household brands. It has a track record of producing award winning ad campaigns that produce resonance with the Hong Kong public.
"We are very honoured to gain this blue chip client and hope to produce new campaigns that strike a cord with Hong kong people,” Lo added.
Lo has previously worked on MTR's account and produced classic ad campaigns for them in the 90s when she worked for JWT.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
+Effie+HK+00.JPG&h=268&w=401&q=100&v=20170226&c=1)
.png&h=268&w=401&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)