Benjamin Li
Apr 16, 2010

DraftFCB Hong Kong wins Kowloon Motor Bus's creative account in Hong Kong

HONG KONG - Kowloon Motor Bus (KMB) has handed its creative account for brand campaigns to DraftFCB without a pitch, replacing its long time incumbent local creative agency CTWCM.

DraftFCB Hong Kong wins Kowloon Motor Bus's creative account in Hong Kong
Iris Lo, MD/ECD of DraftFCB said: “The client is very straight-forward, they like our creative work. They didn't want to shop around and gave us their creative account without a pitch.”

KMB, which was established in 1933, is one of the local household brands. It has a track record of producing award winning ad campaigns that produce resonance with the Hong Kong public.

"We are very honoured to gain this blue chip client and hope to produce new campaigns that strike a cord with Hong kong people,” Lo added.

Lo has previously worked on MTR's account and produced classic ad campaigns for them in the 90s when she worked for JWT.


 
Source:
Campaign Asia

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