Engagement Meter: Social campaigns and posts that worked

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of November 1st - 28th, 2016.

Top campaigns

1. SunFeast Mom's Magic India #KidsAskMoms
Engagement Score – 997
Number of Facebook Posts – 5

The campaign consisted of five Facebook posts, which they received 21,576 likes, 349 comments and 182 shares.

2. Changi Airport Singapore #PokemonatChangi
Engagement Score – 976
Number of Facebook Posts – 13

On Facebook, the brand posted 13 times about the campaign. Collectively the posts received 98,687 likes, 10,033 comments and 27,727 shares. The campaign also extended to Twitter and Instagram.

And off the Pikachus go on their parade! #PokemonatChangi pic.twitter.com/j6cLbLOAhr

— Changi Airport (@ChangiAirport) 18 November 2016

3. Axis Bank India #GourmetFest
Engagement Score – 825
Number of Facebook Posts – 5

Between November 4 and 20, Axis Bank posted five times on Facebook using this hashtag. It received 132,051 likes, 702 comments and 650 shares.

 

We seriously advise you to not start any ambitious diet plans this month. Why? Because once you see the list of restaurants that are a part of our #GourmetFest, and once we tell you that you can get a 3-course meal for just Rs 799* with your #AxisBank Card, all such plans will be easily forgotten! So mark the dates on your calendar, it's on from the 11th  to 20th of November. Check it out: https://goo.gl/7K8k4T #FineDining #AxisBank #Foodgram #FoodConnoisseur #FoodTalk #LoveForFood #InstaFoodie #LiveToEat #InstaLike #FoodIsBae #ForTheLoveOfFood #EatWell #Cuisine

A photo posted by Axis Bank (@axis_bank) on Nov 4, 2016 at 3:10am PDT

 

Top Facebook posts

1. Sennheiser Singapore
Engagement Score – 1,000

2. Cadbury Dairy Milk Philippines
Engagement Score – 1,000

3. Prudential Malaysia
Engagement Score – 1,000

 

Top Tweets

1. Gatorade Philippines
Engagement Score – 1,000

And that's a wrap for this year's #GatoradeRun1122! Thanks for running and see you all again next year! #NothingBeatsGatorade pic.twitter.com/fRyfufsCTp

— Gatorade Philippines (@GatoradePH) 27 November 2016

2. Savlon India
Engagement Score – 1,000

#SavlonSwasthIndia makes education on washing hands fun engaging and memorable; Introduces unique hand cleansing chalk sticks. pic.twitter.com/n2o5khWgUW

— SavlonIndia (@SavlonIndia) 14 November 2016

3. KFC Malaysia
Engagement Score – 1,000

Can’t get enough of our sour cream and onion sauce? Then you’ll love our 6-piece Crispy Tenders combo.

Get it today from only RM13.90! pic.twitter.com/EfJGVsabFF

— KFCmalaysia (@KFCmalaysia) 25 November 2016

 

Top Instagram images

1. Lazda Philippines
Engagement Score – 1,000

 

LOVE ME, GET ME! DOVE is giving out GIFT PACKS to their avid Lazada shoppers for #LZDRevolution! Want one? See mechanics below! #LazadaPH x Mechanics: 1. LOVE (double tap) this post! 2. TAG as many friends you can to join this giveaway! (one per line) 3. FIFTY (50) lucky Lazaddicts will win DOVE GIFT PACKS! 4. WINNERS will be announced on MONDAY, NOVEMBER 21!

A photo posted by Lazada Philippines (@lazadaph) on Nov 11, 2016 at 6:27am PST

2. AirAsia
Engagement Score – 942

 

No visit to #Bangkok is complete without a ride in a tuk-tuk! Come and experience it yourself. Flights to Bangkok at www.airasia.com

A photo posted by AirAsia (@airasia) on Nov 24, 2016 at 1:09am PST

3. Vivo India
Engagement Score – 928

 

The "Super Day" is here! The brand new #VivoV5 is now available at your nearest store. . . . To participate in Super Day sale contest visit @VivoIndia official Facebook Page. #VivoIndia #participate #smartphone #superday #contest #contestday #PerfectSelfie #capture #moments

A photo posted by Vivo India (@vivo_india) on Nov 25, 2016 at 9:06pm PST

 

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.