Mercedes-Benz is using the new on-line platform to promote its SLS-AMG sports car which launched in Singapore last week. The car brand will focus its efforts around ESPN Player’s online broadcast of the Singapore Grand Prix, plus online ads on Espnstar.com.
“The specially selected creative channels served as excellent avenues to accentuate the beauty of this car,” commented Gilbert Kwek (pictured), vice-president of sales and marketing at Mercedes-Benz Singapore.
“One of which is ESPN Player that allows us to reach out to a vast number of targeted audiences. Of course we are very happy to be the first to partner with ESPN Player. This partnership with ESPN Star Sports gives us the ideal communications platform to reach upscale male audiences and F1 fans, while strengthening our brand’s association with the Formula One,” said Kwek.
The Formula One has been recorded as the most viewed sporting event on ESPN Player since its launch in Singapore.
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