Mercedes-Benz leverages sponsorship in run up to Singapore F1

Mercedes GP Petronas driver Nico Rosberg appeared at Paragon shopping mall to promote the new Mercedes-Benz SLS AMG, the official F1 safety car for the 2010 GP season.

Over 250 fans thronged the mall as Rosberg took part in a questions and answer session hosted by Star Sports’ presenter Paula Malai Ali. Taking pride of place in the centre of the high-end mall was a bright red SLS AMG.

Asked how he felt about his sponsorship commitments such as public appearances Rosberg told Campaign that actual driving is just a small part of his job.

“Obviously driving’s the part I love best but it’s great to get out and meet the fans like this, “ said Rosberg. “And I get a new Mercedes car every year. I can't complain,” he laughed.

Mercedes-Benz entered the Formula 1 World Championship with its own team, the Mercedes GP Petronas Formula One Team, for the first time this year.  

“Due to the new Formula 1 environment, we face the competition on the most important motor sports stage with our own Silver Arrow works team. Our new Silver Arrow Formula 1 team is a great sporting and technical challenge and we tackle this with sporting spirit and full of enthusiasm,” said Dr. Dieter Zetsche, CEO of Daimler AG and head of Mercedes-Benz Cars.

Driving for this new Formula 1 team are Nico Rosberg and seven-times Formula 1 World Champion Michael Schumacher.