Babar Khan Javed
Jan 31, 2018

Facebook forbids cryptocurrency ads

Taking on the likes of the Bitcoin, Facebook has officially barred advertisers of cryptocurrency from using its social network as an awareness platform.

Following its crackdown on advertisers that rely on engagement baiting, Facebook is barring ads from shoddy financial services businesses.
Following its crackdown on advertisers that rely on engagement baiting, Facebook is barring ads from shoddy financial services businesses.

Facebook will not allow any cryptocurrency exchange to advertise on its platform.

The annnouncement detailed that the new policy would prohibit ads associated with misleading or deceptive promotion practices such as ICO's, binary options, and cryptocurrency.

Acknowledging that not all cryptocurrency is harmful or deceptive, Rob Leathern, Facebook's product management director said that the company wants to lower risk for its users.

The change comes just days after cryptocurrency hackers managed to extract value from the computers and devices of YouTube's users, for the purpose of currency mining.

Leathern added that the move aims to shield Facebook's users from companies that promises digital riches to mislead and defraud unsuspecting investors.

Intentionally broad in its implementation, the new policy will gradually amend its enforcement after Facebook figures out a means of detecting deceptive and misleading ad practices in advance, a measure it set in motion in 2017.

“We will revisit this policy and how we enforce it as our signals improve,” Leathern said.

Facebook admits that there is no guarantee that it will manage to catch every misleading ad under the policy, while encouraging its users to help report ads that violate its advertising policies.

Source:
Campaign Asia

Related Articles

Just Published

14 hours ago

TBWA’s newly appointed chief AI officer on why 'AI ...

Campaign Asia speaks exclusively with Lucio Ribeiro and TBWA's Kimberlee Wells on their AI talent investment and how it will bridge the tech and creativity gap to drive sharper brand outcomes.

16 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

17 hours ago

40 Under 40 2025: Open for nominations

The 13th edition of 40 Under 40 will celebrate the brightest stars in APAC marketing and advertising firmament—the early bird deadline is June 9.

17 hours ago

Agency Report Card 2024: Cheil Worldwide

The need for diversification beyond its parent, across clients, talent and DEI efforts is no longer optional. It’s a business necessity.