Organised by Haymarket in partnership with Lions Festivals, the two-day event will feature talks by leading marketers including Lenovo's executive director of global brand communications and and worldwide marketing, Ajay Kaul; Nestle's head of marketing communications for the Greater China Region, Paolo Mercado; and Unilever's global brand vice-president, Samir Singh.
Other speakers at the convention include the industry's top leaders and researchers such as Josy Paul, chairman and national creative director of BBDO India, Jason Spencer, managing director of Millward Brown Shanghai and Matthew Harty, general manager Asia-Pacific for Accuen.
The event ends tomorrow evening with the prestigious Asian Marketing Effectiveness Awards which recognises the region's best marketing strategies that deliver solid results that impact businesses brands.
This year, the awards received 881 entries across 28 categories which have been shortlisted by a jury of 50 industry specialists into a list of 136 entries from 14 countries.
| View all Festival of Asian Marketing Effectiveness coverage >> |
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