Far East targets affluent Chinese travellers at Changi Airport

To run for 12 months, the site offers high impact visibility for all travelers passing through Terminal 1, in line with Far East Organization’s marketing move to target incoming affluent travelers seeking to invest and own residential properties in the Singapore market.

The campaign is targeting at Chinese passengers, in particular.

Two large format ads, which aim to showcase the property developer’s contribution to the transformation of the country’s urban landscape, are placed above the Immigration control at Terminal 1 to welcome passengers arriving into Singapore.

The property developer last advertised at Changi Airport two years ago.

“Changi Airport is a strategic choice for brands aiming to reach regional and international audience,” Patricia Goh, executive director at Starcom, commented on the campaign. “The premium environment and exceptional visibility brings high value-add to Far East Organization’s branding campaign.”