Jenny Chan 陳詠欣
Nov 15, 2017

Food retailing’s chain reactions: Trust via blockchain

As food safety becomes increasingly important, especially in China, blockchain technology is set to play a larger part in the marketing of F&B brands.

Unbreakable chain? Digital identities are encrypted within transaction blocks across the entire distribution network.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

58 minutes ago

GroupM to merge agency brands into single P&L

WPP to 'sunset' agency specific job titles in the shake-up.

11 hours ago

Leo without the Burnett is still brimming with ...

Following its global rebrand, Leo India is sharpening its focus on business-led creativity—balancing campaign delivery with a growing appetite for strategic mandates and international relevance.

11 hours ago

Jaguar Land Rover launches global creative agency ...

Accenture Song is the incumbent on the account.