Former Dentsu China CEO Deric Wong joins EternityX

Deric Wong has joined martech company EternityX as chief business officer global.

Wong has extensive agency experience particularly on the media side of the business, having worked with the Omnicom Media Group across China and Hong Kong. He then headed Dentsu China before leaving in 2023 to lead a consulting practice named DJM Consulting.

Speaking about the decision to bring Wong on board, EternityX CEO and founder Charlene Ree said, “EternityX has grown rapidly, moving from five to 11 offices globally. Over the past year, we have worked closely with DJM Consulting and found good synergies. With Deric joining, we will focus on elevating EternityX to the next level with even more users and bold, ambitious global expansion.”

Expanding business both within China and globally is a key part of Wong’s remit. EternityX’s priority will be outbound travellers from China visiting 54 countries that allow visa free travel; as well as Chinese expats. Wong said that emerging markets will be a key focus area including Thailand, Malaysia, Singapore, the Middle East, and Europe. Another focus area is emerging clients—businesses that are new to or have very little experience with the Chinese media ecosystem. "It represents a massive opportunity for EternityX to create value for such brands and unlock growth opportunities," Wong says.

DJM Consulting will continue to exist as an affiliate of EternityX, Wong shared. “We will continue to support our clients at DJM. The consulting model allows for flexibility and efficiency. Going forward, my primary focus will be my role at EternityX but my experience as a Group CEO in previous companies has equipped me to manage multiple offices with distinct brands and culture, but complementary services. The roles complement each other in a meaningful way, rather than conflicting,” he adds.