SINGAPORE – Tomorrow’s webinar on defining brand values will feature perspectives from Microsoft and UPS, on how these major brands are navigating a changing landscape while staying true to core values.
Joining Andrew Thomas, Ogilvy PR Southeast Asia president and Asia-Pacific head of Social@Ogilvy, will be Tan Sock Hwee, APAC director of marketing and communications at UPS, and Andrew Pickup, senior director of communications at Microsoft Asia.
Knowing your brand’s identity and values in these uncertain and fractured times is crucial for success. However, these must be combined with an ability to evolve and modernise in lockstep with consumer and market demands.
Join Campaign Asia-Pacific marketing editor Faaez Samadi and the panelists in discussing how to achieve this tricky balance.
It’s free and available only on Campaign Asia-Pacific tomorrow at 10am Hong Kong-Singapore time (7.30am in India and noon in Sydney).
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