G2 Seoul appointed by CGV theatres in Korea

G2 won the business after a pitch against a local boutique agency.

South Korea’s largest multiplex cinema chain, one of CGV’s aims is to position itself as a cultural company through enhanced design and membership communications. G2 Seoul will be responsible for developing key visuals for posters, POP stands, and other out-of-home communications at cinema halls across the country and simultaneously drive branding activities such as new membership card launches and annual promotional events.

The agency will also develop communications for CGV’s newly opened multiplex that boasts with the ‘Starium’, the world’s largest screen.

Kate Na, account director at G2 Seoul, said: “It is a meaningful achievement that our retail capability has been recognised by such a large and important brand and we look forward to producing cutting-edge work for them.”