Greenfields appoints media AOR, launches integrated campaign

The company launched the closed-pitch a few months ago and finally awarded the media contract last month after appointing Mangham Gaxiola as the creative agency earlier.

The brand yesterday launched an integrated campaign, including print, online and OOH, to promote its unique selling point of being a single-pasteurised milk.

Jan Gert Vistisen, head of marketing and sales for AustAsia Food, said the company wants to increase brand awareness.

The message of the campaign informs consumers that Greenfields milk freshness stems from the single-pasteurisation process, which it describes as providing nutrition and freshness "sealed direct from the farm".

Other fresh milks sold in Singapore, according to Jim Goh, CEO of Briq, are actually not that fresh as they are subjected to double-pasteurisation, which comprimises the nutritional value and freshness.

“Single-pasteurisation means more nutrition are preserved, and this is how Greenfields stands out from others,” he said.