Jenny Chan 陳詠欣
Dec 16, 2015

Grey Group's TH Peng elevated to global role

HONG KONG / SINGAPORE - Effective 1 January, TH Peng (彭德湘), Grey's Greater China chairman and CEO, will be moving to a newly-created global role as executive director of Grey Group, reporting to Jim Heekin, chairman and CEO.

TH Peng
TH Peng

Peng will remain based in Hong Kong.

Under Peng’s stewardship, Grey’s China operation grew "substantially in size" in the years 2012 to 2015, with revenue almost tripling, according to the agency. He was also responsible for introducing digital offerings for all key accounts in Greater China.

Until a suitable replacement is identified, Nirvik Singh, current Asia-Pacific chairman and CEO for Grey Group will be overseeing the Greater China operations.

“TH Peng’s role has been instrumental in preparing Grey Group Greater China for the challenges of the future,” said Heekin.

Peng joined Grey in March 2012 after serving McCann Greater China since 2001.

 


 

Source:
Campaign Asia

Related Articles

Just Published

8 hours ago

WPP boss Mark Read hits back at employee vitriol ...

CEO told Campaign sister title PRWeek that some of the comments being made about his decision to require all employees to work in the office at least four days a week do not reflect the views of many staff.

9 hours ago

Meta’s 'alarming' conduct policy

Meta has redrawn their boundaries of acceptable hate, and LGBTQIA+ people are no longer in the safety zone. Outvertising will no longer be working with them.

14 hours ago

Stagwell to acquire ADK Global

The move marks Stagwell's first acquisition in Asia-Pacific and 12th globally since 2024, onboarding a host of new capabilities, including anime production, global distribution, and localised media expertise worldwide.

18 hours ago

Chinese prosecutors seek lengthy prison sentences ...

Details emerging from the trial proceedings allege that up to $110 million may have been transferred to executives' individual accounts as prosecutors seek life imprisonment for GroupM China's former chief investment officer and lengthy jail terms for two others.