Grey Melbourne tasked with social media marketing for Philippa's

Known for its strong credentials in the slow food movement, Phillippa’s has three signature stores in Melbourne.

Grey Melbourne’s winning idea focused on building the Phillippa’s brand leveraging social media tools such as blogging, video blogging and Twitter.

According to Luke Waldren (pictured), managing partner, Grey Melbourne: “Our social media approach for Phillippa’s is based on a thorough study of its business model and understanding of its target market."

Waldren added that the agency will be working closely with its new client to monitor the progress of the campaign. “We are also excited by the fact that our digital plans for Phillippa’s will leverage social media to enable stronger retail offers by using geo-locating technologies,” he said.

Phillippa’s joins Grey Melbourne’s roster of clients which includes Transport Accident Commission, Victorian Electoral Commission, WorkSafe Victoria, Simplot, Playtex, AXA, GlaxoSmithKline and Procter & Gamble.