Benjamin Li
Jul 23, 2010

Grey secures J.P. Morgan assignment for Warrant and CBBC products

HONG KONG - Grey Group’s activation subsidiary Wba has been awarded a thematic project from J.P. Morgan to promote its Warrant and CBBC products in Hong Kong.

J.P. Morgan
J.P. Morgan

This marks the first time Grey/Wba is working with J.P. Morgan. The project was assigned following a credentials presentation and awarded in part due to the agency's strong financial experience, whose financial clients include AXA, PrimeCredit and Fubon.

The assignment consists of a thematic product campaign with integrated support including print, online and BTL. Supported by media partner Maxus, the first campaign was launched on Wednesday, covering all the major newspapers and magazines including Oriental Daily, Apple Daily, Hong Kong Economic Times, HKEJ, AM730 and Headline Daily.

Desmond Chan, GM of Grey Hong Kong, pointed out that since it is a very competitive and cluttered market in Hong Kong with competitors like UBS, Macquarie and Merrill Lynch, the agency's communication challenge is to connect to the needs of consumers - from savvy investors to mass public - and create a brand preference in leveraging J.P. Morgan's competitive edge.

J.P. Morgan is a leading global financial services firm with assets of US$2.1 trillion. It operates in more than 60 countries and is a leader in investment banking, financial services for consumers, small business and commercial banking, financial transaction processing, asset management and private equity.

Source:
Campaign China

Related Articles

Just Published

15 minutes ago

Hakuhodo appoints new president & CEO for Hakuhodo ...

Effective April 1, Akihiko Imai is the new president and CEO of Hakuhodo International. Shuntaro Ito will step down in line with the agency's mid-term plan to drive innovation, global competitiveness, and next-generation growth.

4 hours ago

The power—and problem—of ‘girl words’ in 2025

Brands need to understand that women can feel alienated due to the ‘broligarchy’ and the corresponding rise in hate speech.

5 hours ago

Women to Watch 2024: Lydia Adlina, Starcom

Always on the lookout for emerging platforms and trends, Adlina has been instrumental in keeping Gov@Publicis relevant by embracing unchartered frontiers, driving growth, and reaching new audiences.

15 hours ago

‘Digital twins are not the enemy’—H&M's AI ...

Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good idea, and what it might mean for creative campaigns.