GroupM agencies hire Sylvian Fung from Bingo, Trisha Armstrong from Nine Network

In his newly created role, Fung will lead a team to provide full digital creative solutions for clients and support production needs including social content creation, which Tony Chen, president of GroupM Interaction China, said is "an unparalleled competitive advantage over a pure creative execution supported with the agency's proprietary consumer insights and media usage data”.

Fung joins the agency with more than 20 years of experience in through-the-line advertising, branding and digital marketing. He was senior vice president and executive creative director at Digitas Greater China, and vice president of branding and creative at Bingo Group prior to this.

Throughout his career, he has served a portfolio of clients including Audi, Haagen Dazs, IBM, Sony, Samsung, and L’Oreal.

Mindshare China also appointed Armstrong with immediate effect, who reports directly to the two co-presidents, Linda Lin and Karl Cluck based in Shanghai. She will be tasked to lead the trading practice within the agency, working alongside commercial teams and business directors to identify and improve on new trading routes which are globally compliant.

Armstrong started her media career in Australia under the Bates network, where she spent five years before moving to London to manage the Unilever Worldwide account. She later joined the global Reckitt Benckiser team as its European media manager, and eventually was asked to be the commercial inventory manager for Nine Network Australia.

When questioned how a native Australian can navigate the Chinese media market, Cluck answered,"As our clients' investment plans have become increasingly complex—across a wide range of different media and geographies—we feel it’s necessary to have best-in-class talent with the technical and management expertise to effectively manage this new reality.”