David Blecken
Sep 11, 2009

Hanssem appoints G2 for concept store promotion in Korea

SEOUL - US furniture company Hanssem has appointed G2 Seoul to develop pre- and post-launch promotional materials for its new concept store, the Lifestyle Shopping Center.

Hanssem appoints G2 for concept store promotion in Korea
The Grey Group below-the-line specialist agency will be responsible for re-vamping and building the Hanssem brand through a combination of print, out-of-home, direct mail and promotional events.

Hanssem is credited with having introduced modern concept kitchens to Korea in the 1970s. The company also has offices in Japan and China.

Source:
Campaign Asia

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