Byravee Iyer
Jun 27, 2013

Havas Media and Havas Wordwide tipped to retain $18.6 million NTUC FairPrice account

SINGAPORE - Local supermarket chain NTUC Fairprice has retained Havas Media for its media business, while Havas Worldwide has bagged creative duties, according to multiple sources close to the pitch.

NTUC FairPrice is the largest supermarket chain in Singapore
NTUC FairPrice is the largest supermarket chain in Singapore

Several agencies were in the fray, according to a source, and ZenithOptimedia and Dentsu made the the final round, according to another source.

Executives at Havas Media and Havas Worldwide declined to comment. ZenithOptimedia and Dentsu could not be reached by press time. NTUC also declined to comment.

Havas has reportedly held the account since 2008.

NTUC was founded by the labour movement in 1973. It is currently the largest supermarket chain in Singapore with more than 270 stores.

Source:
Campaign Asia

Related Articles

Just Published

10 hours ago

TikTok launches Messaging Ads in Asia Pacific

TikTok’s Messaging Ads are now available in Australia, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Thailand, Vietnam, and Singapore.

11 hours ago

Creative Minds: Ya Wen believes creativity can ...

Get to know the visual designer at Tomato Interactive who approaches creativity beyond the next bright and shiny thing.

11 hours ago

Creatives pick 2024 work they admire—and are jealous of

Creatives reveal their standout campaigns of 2024 that ignited both admiration and envy, and the lessons these works offer about branding, storytelling, and audience engagement.

12 hours ago

The shocking things you can now say on Meta's platforms

As per the new policy, it is now okay to call gay and trans people ‘mentally ill’ and refer to women as ‘household objects’ on Facebook and Instagram.