The proposals would have implications for PR strategies that include blogger outreach. The goal, said one official, is to “protect consumers” so that they can make an informed choice based on what they read.
The proposals follow similar moves in the US. Randall Rothenberg, president/CEO of the Interactive Advertising Bureau, recently wrote an open letter to the Federal Tade Commission setting out his opposition to the plan. He argued that it would impose limits on speech that do not exist in other media.
It’s a topic we’ll be looking at in next issue’s Off The Fence. Have your say on the matter now - should bloggers be forced to disclose any links they have with brands?
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