Faaez Samadi
Jul 26, 2016

Hill+Knowlton Strategies hires APAC technology lead

Fiona Parker will be in charge of the agency’s growing tech portfolio across the region.

Fiona Parker
Fiona Parker

HONG KONG - Hill+Knowlton Strategies has appointed Fiona Parker as its new technology regional leader for Asia-Pacific.

Parker returns to the agency where she began her career in Sydney, bringing back two decades’ experience in the industry. She joins from MHP Communications where she led the firm’s corporate practice.

Parker has also held in-house positions at Energis Communications in the UK and BT Global Services, running marketing programmes in Australasia.

“I’m honoured to take on this role and build on the success of H+K’s technology practice in both Hong Kong and the region,” she said. “It’s an exciting time to work in tech communication in Asia, not just from an innovation perspective, but also in terms of the benefits and opportunities brought to both consumers and businesses everywhere by ongoing technological disruption.”

Parker has a strong track record of advising tech clients on strategic communications and media relations, including companies such as Intel, Canon, Workday and Nokia.

She will report to Sara Gourlay, who was previously covering the role in conjunction with her position as global technology practice director.

“I’m delighted to welcome Fiona back to the H+K family,” Gourlay said. “As an agency, we have a rich history in the technology sector and Fiona will play a pivotal role in our ongoing focus on growing the tech practice in Asia Pacific. I know she’s going to bring a lot of energy and drive to the team.” 

Source:
Campaign Asia

Related Articles

Just Published

2 hours ago

40 Under 40 2024: Yong Ping Loo, TBWA

With a winning mix of creative and commercial acumen, Loo is a social media maven whose out-of-the-box ideas have been instrumental in driving TBWA's growth.

2 hours ago

Hakuhodo announces new leadership in planned transition

A leadership reshuffle at the Japanese ad powerhouse sees experienced executives step aside for a new crop of male leaders taking the helm.

3 hours ago

How AI is reshaping the dynamics of ad fraud

Faced with an an alarming rise in invalid web traffic due to the rise of AI-powered crawlers and scrapers, Campaign explores the strategies advertisers can implement to mitigate the impact of evermore sophisticated AI ad fraud schemes.

4 hours ago

Is CTV the new primetime for advertisers during ...

While traditional TV holds sentimental value, CTV offers advertisers precision, measurability, and creativity, says Xapads’ Edo Fernando.