Staff Reporters
May 18, 2011

HSBC and Cathay Pacific sign on to Hong Kong Sevens

HONG KONG - HSBC has rejoined Cathay Pacific as a co-title sponsor of Hong Kong’s iconic rugby sevens tournament. The new four-year deal, announced on 18 May, will see the event named The Cathay Pacific / HSBC Hong Kong Sevens between 2012 and 2015.

Leaders of the Hong Kong Rugby Football Union, Cathay Pacific and HSBC
Leaders of the Hong Kong Rugby Football Union, Cathay Pacific and HSBC

The two companies, both well-known institutions in Hong Kong, previously shared the sponsorship of the tournament between 1980 and 1997. Cathay Pacific stayed with the tournament beyond this and now boasts a 36-year association with the annual event.

John Slosar, CEO of Cathay Pacific Airways, said it continued to be a strong and effective relationship. “As Hong Kong's airline, we believed in the Sevens from the start, just as we believe that Hong Kong provides the energy and sparkle that make the Sevens the unique and wonderful event that it is,” he said.

Stuart Gulliver, group chief executive of HSBC Holdings, said the company was excited to be involved again. “This is an extremely exciting and proud day for everyone at HSBC. We look forward to working in partnership with Cathay Pacific and the Hong Kong Rugby Football Union to ensure the tournament remains Hong Kong’s flagship sporting event and one of the highlights of the city’s calendar for years to come.”

The next Cathay Pacific / HSBC Hong Kong Sevens will be held from 23 to 25 March in 2012.

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

1 hour ago

Publicis Groupe acquires influencer agency Captiv8

Captiv8 will join forces with the group's Influential and Epsilon.

2 hours ago

Agency Report Card 2024: EssenceMediacom

In a difficult year underlined by restructuring and turmoil within parent company GroupM, the world’s largest media agency still holds many of the keys to mount a stronger rebound in 2025.

2 hours ago

Disney sets sail: VP Sarah Fox on the brand’s ...

With localised strategy, strong fan engagement, and Disney’s knack for storytelling, Cruise Line will make its maiden voyage in December 2025. Campaign speaks exclusively with VP and regional GM Sarah Fox ahead of Campaign 360 next week.