Hylink launches China tourism-focused subsidiary in US

The US office of Beijing-based Hylink has launched a subsidiary focused on Chinese tourism, Hylink Travel.

Hylink has had an office in the in Santa Monica, California, for two years, catering to a wide range of clients, including travel-related clients such as DMOs (destination marketing organisations), Brand USA, San Francisco Travel Association (SFTA) and Hawaiian Airlines.

Apart from actively pursuing the massive group of Chinese outbound travellers seeking to go abroad, the Hylink leadership decided to formally enter the tourism space to assume "a major role in efforts to increase mutual understanding between global citizens", according to a release. 

Since its inception, Hylink USA has serviced more than 20 DMOs, facilitated over US$45 million in travel-related sales, and brought 1.5 million airline passengers from China to the US, the company claimed.

Hylink’s current spectrum of services in social-media marketing, influencer engagement, media buying, SEO/SEM and analytics, will be extended to its newly established travel subsidiary. Humphrey Ho, managing director of Hylink USA, will be spearheading the expansion of Hylink’s travel arm.

The agency cited these figures as evidence of its abilities in the travel sector. 

“Not only do we see tremendous market opportunity in the Chinese outbound travel space, but there is an important element of intercultural connection and understanding,” said Su Tong, CEO and founder of Hylink. “Travel is an essential component of becoming a global citizen, and we feel fortunate to be able to facilitate this among Chinese travellers.”