Frustrated with “superficial” marketing, CMO Wonhong Cho is turning to more imaginative, artistic and interpretive experiences to project Hyundai as a future-facing brand.
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Through strategic co-branding and localisation, Liu is steering Miniso towards global super-brand status with innovative marketing strategies and leveraging relevant IP.
From aspiring comedian to comic fan and now creative director, Dentsu China’s ECD Koji Kanzaki loves uncovering beauty in the mundane, dreams of dining with Banksy, and keeps his inner child alive.
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The cheeky new campaign by Ogilvy taps into multi-sensorial experiences, bringing the brand's popular range to life by leaving fans 'speechless' with its tongue-tying taste.
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The high-profile jury of YouTube’s prestigious annual Southeast Asia awards talk to Campaign about highlights, trends, and learnings from this year’s batch of winning entries which showcase a great emphasis on AI, holistic marketing approaches, and creative impact.
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