Frustrated with “superficial” marketing, CMO Wonhong Cho is turning to more imaginative, artistic and interpretive experiences to project Hyundai as a future-facing brand.
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The new UK-based role reports to Liz Taylor, global chief creative officer.
Mastercard's chief marketing and communications officer explores quantum marketing, big tech, purpose, sonic branding, and immersive technology in a new interview first published via Campaign Germany.
In the wake of WPP's controversial policy change, here is a roundup of all WFH policies across adland holdcos.
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