Subject to regulatory approval, the deal will give Cohn & Wolfe a Hong Kong presence while tripling its size for it to become one of Greater China’s more prominent agencies.
The merged agency, Cohn & Wolfe-impactasia, will have more than 80 professionals and will work with domestic, regional and international brands such as Rolls Royce, Hotels.com, Guinness, Pernod Ricard, MGM Hospitality, Robert Half International, Mandarin Oriental Hotel Group and Sofitel Luxury Hotels.
Leading the merged entity are Susan Field and Sarah Woodhouse, who are based in Hong Kong and who will retain their former positions as CEO and Group MD respectively and report to Imperato based in New York.
Woodhouse commented, "Cohn & Wolfe embodies the same core values as impactasia, with its nimble, energetic, no-nonsense attitude".
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