Infiniti names marketing and PR GM for China

HONG KONG - Infiniti has named Tim Heile as division general manager of marketing and PR of Dongfeng Infiniti, its Chinese joint venture, effective 1 March.

Heile, a German national, was previously director of marketing at BMW Japan. He had spent over 16 years with the BMW Group, and was responsible for several sales and marketing functions in the Asia-Pacific region. He was also formerly the general manager of marketing for BMW in Thailand.

“Tim will be a valuable addition to the management team at Dongfeng Infiniti," Roland Krueger, president of Infiniti Motor Company, said in a release. "His experience and expertise in the premium automotive sector in China and in Asia will add strength to our expanding operation in China."