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In his series that goes inside global companies to see how they're making innovation a central part of how they do business, Rafe Ring, CMO of Global Insights Group, sits down with Julian Persaud, driving innovation for Google in SEA.
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After losing marquee clients Amazon and Lego, Initiative faces an uphill battle to rebuild its reputation, leaning on new tools, a "challenger" mindset, and a focus on e-commerce to stay competitive in a rapidly shifting industry.
Bidon has been global chief executive at Nexus since April 2022.
WPP’s chief executive spoke at SWSW and touched on hybrid working, the future of the workforce with AI and whether brands will return to X.