Benjamin Li
Aug 31, 2012

International Paper calls communications pitch for HP copy paper

SHANGHAI - International Paper, a US pulp and paper company, has called a communications pitch in China for its HP copy paper ahead of a major consumer brand activation campaign in China at the end of the year.

International Paper aims to expand its reach in Asia
International Paper aims to expand its reach in Asia

HP copy paper is a premium printing paper brand which came out of the partnership between International Paper and Hewlett-Packard.

An undisclosed agency source said the pitch is slated for next week.

The client is reportedly seeking an agency to assist with a launch campaign for the China market at the end of this year. The appointed agency will be responsible for overall marketing initiatives consisting of roadshows, online campaigns involving weibo, BBS and podcasts, targeting office administration heads in charge of procurement for stationery.

The source added that the initial project would be for the launch campaign but carried the potential for contract renewal for an ongoing partnership based on good performance.

Thai firm Double A is the dominant market leader in the China paper market. Its 'No jam, no stress' campaign helped move the product from the commodity category to the branded consumer goods category.

International Paper has cited Asia and in particular China as a driving force in global demand for pulp and paper products. International Paper aims to become a regional leader in part through the establishment of localised production bases.

 

 

 

Source:
Campaign China

Related Articles

Just Published

3 hours ago

40 Under 40 2024: Fabian Tan, Junk

Tan has transformed JUNK from an editorial desk into a thriving cultural consultancy, all while driving growth and championing inclusivity with lasting impact.

3 hours ago

Is brand sponsorship enough for Asian sports?

As brands embrace grassroots support and local sports initiatives, the VP of Toyota Motor Asia explores how investments beyond ambassadorship are essential.

4 hours ago

The return of Donald Trump: What it means for ...

As Donald Trump secures his second term as US president, marketing leaders across APAC weigh in on the potential impact on regional business, brand spend, and industry growth in a volatile economic landscape.

4 hours ago

South Korea fines Meta $15 million over data breach

Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its privacy laws.