Marketing News
Jenny Chan 陳詠欣
Oct 30, 2012

INTERVIEW: Starbucks stirs its coffee right in a nation of Chinese tea-drinkers

SHANGHAI - An exclusive interview with Marie Han Silloway, chief of marketing at Starbucks China, revealed how the successful coffee brand has walked the line between maintaining its international image while tailoring products to local nuances.

Starbucks' breakfast mobile app gives a 50% discount for users

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