Jaguar Land Rover hands Aspen Marketing Services global CRM and marketing account

Aspen has supported JLR North America since 2009 and its services are now being rolled out globally under the terms of a new multiyear agreement.

Aspen will provide strategic, creative and CRM services for the JLR Global Aftersales Division which focuses on continuing owner relationships after initial vehicle purchase. The agency will manage both B2C and B2B communications for the comprehensive global distribution network across 177 countries. 

Aspen will also head marketing initiatives tailored to specific regions, which focus on increasing customer retention and loyalty to both the brand and dealer with emphasis on promoting vehicle maintenance and repair and genuine parts and accessories. Aspen will also monitor, analyse and report on campaign performance. 

According to Bryan Kennedy, CEO of Epsilon, Aspen's experience in the automotive space and its global footprint has enabled the network to take on this account.